Lead Cost Calculator
Not all leads are created equal. Find out which marketing channels are actually making you money—and which are draining your budget.
The hidden cost of cheap leads
A $50 lead that never closes costs you infinitely more than a $200 lead that becomes a $15,000 job. Yet most contractors only look at cost per lead—not cost per sale or return on investment.
The result? Money poured into channels that look cheap on paper but produce tire-kickers, price shoppers, and no-shows.
The "expensive" channel is actually 43% cheaper when you factor in quality.
What Really Matters
What most track
Cost Per Lead (CPL)
Only part of the picture
What you should track
Cost Per Sale + ROI
The full picture
Compare your marketing channels
Enter your monthly spend and lead counts to see which channels deliver the best return.
Your Business Metrics
Marketing Channels (Monthly)
Total Spend
/month
Total Leads
/month
Blended CPL
cost per lead
Channel Performance
Spend
Leads
Cost/Sale
ROI
Your Unit Economics
Cost Per Sale
blended across channels
Profit Per Sale
after marketing cost
Marketing ROI
For every $1 spent
$ return
Best Performing Channel
has your lowest cost per lead at . Consider increasing budget here for better returns.
Needs Attention
costs per lead. That's more expensive than your best channel.
Industry benchmarks
How do your numbers compare? Here's what we see across home services contractors.
Cost Per Lead
$75-$250
Cost Per Sale
$400-$800
Based on 25% close rate
Marketing ROI
300-500%
How to lower your cost per sale
Double down on what works
Found a channel with great ROI? Increase budget there before experimenting with new channels.
Improve speed-to-lead
Responding within 5 minutes vs 30 minutes can increase close rates by 100x. Same leads, double the sales.
Track by source religiously
Don't lump all leads together. Track close rate by channel to find your true winners.
Cut the losers quickly
A channel with <100% ROI is literally losing money. Redirect that budget to proven channels.
Invest in referral systems
Referral leads close at 2-3x the rate of paid leads. A $500 referral bonus beats a $150 CPL any day.
Train your sales team
Increasing close rate from 20% to 30% cuts your cost per sale by 33%. Same marketing spend, way more revenue.
How ContractorHUB helps you optimize marketing spend
Stop guessing which channels work. Get real data on every lead, every channel, every dollar.
Lead Source Tracking
Automatically track where every lead comes from and follow it all the way to closed job.
Speed-to-Lead Alerts
Get notified instantly when new leads come in. Never let a hot lead go cold again.
ROI Dashboards
See cost per lead, cost per sale, and ROI by channel—updated in real time.
Call Tracking
Know which marketing drove each phone call. No more "how did you hear about us?" guessing.
Sales Leaderboards
Track close rates by rep. See who's converting leads and who needs coaching.
AI Budget Recommendations
Get AI-powered suggestions for reallocating budget based on channel performance.
More free tools for contractors
Plan smarter with our growing suite of business calculators.
Ready to optimize your marketing spend?
See how ContractorHUB can help you track every lead, measure every channel, and maximize your marketing ROI.