Meet the Expert Authors
Industry professionals sharing their knowledge to help you build a better contracting business
Kari Cesta
Founding Head of Demand Generation
Kari Cesta is the Founding Head of Demand Generation at ContractorHUB, where she leads growth strategy, demand generation, and customer acquisition efforts. With more than 20 years of experience across marketing, business development, operations, and revenue growth, Kari has helped organizations build scalable systems, strengthen customer relationships, and drive measurable results. She is passionate about helping home service businesses embrace modern technology, streamline operations, and create exceptional customer experiences. In addition to leading ContractorHUB’s growth initiatives, Her focus is helping contractors discover and adopt technology that drives efficiency, profitability, and long-term growth.
Matt Parks
Founder
Matt Parks is the Founder and Chief Product & Innovation Officer of ContractorHUB. Over the last 20+ years, he has helped scale businesses across roofing, HVAC, remodeling, landscaping, and other trades—first as a marketing consultant, then as an operator responsible for results, systems, and team performance. Matt helped grow a Tennessee roofing company from $6M to $19M in three years, building the operational structure needed to support that level of growth. He’s also an experienced Laravel developer, which allows him to translate real-world challenges into practical, easy-to-use software.
Sarah Parks
CEO
Sarah Parks is a co-founder of ContractorHUB and a marketing and communications leader with 13+ years of experience building brands, launching products, and scaling go-to-market systems across SaaS, healthcare, and professional services. She’s known for blending strategy with execution—connecting storytelling, content, performance, and product marketing to drive real growth. At ContractorHUB, she focuses on helping home service businesses communicate their value clearly, grow with intention, and build businesses that help them make a difference in their communities.